Are you ready for your branding photoshoot? Follow these tips to capture your unique vibe.
What is a Branding Photoshoot?
A branding photoshoot is all about showing who you are and what your brand is. It’s a great headshot plus so much more that showcases you and your brand.
A personal brand shoot is all about creating content that showcases your unique business. It's about visually sharing what makes you, YOU!
As a photographer, I believe very strongly in the importance of high-quality images for your website and social media. But it’s not just my opinion. In fact, research shows that websites with high-quality images tend to have 94% more views than those with low-quality images. And even better is to have high-quality images that consistently align with your brand’s style and colors to capture a visitor’s interest and create a great first impression.
Great photos can truly transform your brand’s visual identity. Whether it’s your website, social media, ads, webinar slides, or digital products, stunning, on-brand images can work wonders. They instantly enhance your brand’s credibility and trustworthiness.
But if you’re not a professional model or experienced in photoshoot production, tackling such a project can feel daunting. Don’t worry! This guide will help you to plan and organize your own brand photoshoot for creating photos that you’ll love and proudly showcase.
But Can’t I just use Good Quality Stock Photos?
Jenna at Be Well With Jenna
Absolutely! There are some wonderful options for stock photography. You can check out some of my recommendations in this blog post. And while that is a good start, there is nothing that matches showing the real you.
When someone visits your website, they want to know who the person is behind the business. So, the very best images will be those that focus on you and your unique personality. The images that tell the authentic story of you and your brand will always be the best choice for connecting with your ideal audience.
This is where the branding photoshoot comes in.
One of the best ways to capture photos that reflect the look, values and message you want to convey on your website is to plan a branding photo shoot. With good planning and attention to detail, you can ensure that the photos you capture truly embody the unique style and personality of your brand, resonating with your audience on a deeper level.
Preparing for your Branding Photoshoot
Define Your Brand:
Before the photoshoot, take some time to define your brand identity. What message do you want to convey? What sets you apart from others in the field? Understanding your brand will help you create a clear vision for your photoshoot. The location, lighting, clothing options, props, and even the style of posing will all be a part of achieving the look you are going for. One of the first steps in the process is to choose your photographer.
What if I can’t afford to hire a professional?
If there is any way you can make it happen, I highly encourage you to hire a professional photographer. But if it just is not possible right now, here are a few alternatives:
Consider asking a local photographer to work a trade. Bartering can be a great way to get your branding photoshoot on a limited budget.
Plan a photoshoot with a friend or family member using your own camera or phone. While this works, it can be challenging, and you might be putting in a lot of time and effort without achieving your desired result.
Choosing a Professional Photographer
Ideally, you will be able to hire a professional photographer in your area. When hiring a photographer, focus on finding someone with experience in the type of photography you need. Start by looking for a brand photographer; if unavailable, consider those experienced in senior portraits, family photos, or weddings. Look closely at their portfolio to ensure their style aligns with your brand’s vision. Avoid photographers whose editing style doesn’t match your preferences; choose someone whose work you would be proud to represent your brand.
Where do I find a photographer?
Do a thorough search and ask friends for recommendations of local photographers.
Check local photographer Instagram hashtags like #TraverseCityPhotographer or #TraverseCityBrandingPhotographer to find quality work quickly. Once you find a good hashtag, scroll through to select the best photos and check out the websites for those photographers.
If you know other local entrepreneurs, check their websites and social media for photographer credits or ask for recommendations directly.
Questions for a potential photographer:
How soon will the edited photos be ready after the shoot?
How many outfit changes are permitted?
Typically, how many photos can you expect after a 1 or 2 hour session?
If you've found a photographer you like, discuss pricing and determine how many hours you want to book. While a 1-hour shoot can feel rushed, it may fit your budget. Opting for a 2-hour session, if feasible, allows ample time to capture all desired shots.
Timeline
Keep in mind you may need a few weeks or even a couple of months to choose your photographer, get on their schedule, complete the photoshoot and receive your final photos. So allow plenty of time before you start your website design to have your images ready to go.
Check with your photographer in advance. Photo editing + delivery can take as long as 3-4 weeks
Pinterest Inspiration
Before diving into locations, prop purchases, and outfit shopping, you need to solidify your vision. Instead of describing your style and brand vibe in words, I recommend using a visual medium like Pinterest. Begin by creating a Pinterest board showcasing the types of shots you envision.
Having a Pinterest “mood board” for inspiration can help you to get a clear vision of the overall look and feel you are going for. Do you want something fun and high energy; more calm, peaceful and serene; or a combination?
Visual cues can also be helpful for posing when you get in front of the camera, especially for those times when your mind goes completely blank. Sharing your inspiration board with your photographer in advance can also be helpful for planning and knowing what “look” you are going for.
Here’s an example of a branding photoshoot inspiration board:
Choosing a Location
Select a location that reflects your brand and style. Whether it’s a serene setting, minimalist studio or vibrant urban backdrop, the location should complement your brand identity and resonate with your target audience. This could be indoors, outdoors, or a combination of both.
Natural light is always my first choice for beautiful images whether it’s streaming in through large windows indoors or shooting outdoors. If you have abundant natural light at your home, office or studio space, that’s great! If not, you need to find a location that matches your vibe and style.
Indoor Locations
Do you have a designated studio or workspace? That’s a good place to start. Especially if it is a public location you are inviting people into. Or maybe you work from home and want to share photos from your home office, in your comfy reading chair or working in the kitchen where you prepare healthy meals.
Is there a public venue that matches well with your brand? Do you spend a lot of your time in a local coffee shop or other local venue?
Sometimes it’s worth the extra investment to rent space for your photoshoot. Local venues, co-working spaces, hotel suites and Airbnbs are good places to consider,
Be sure to chat with your photographer about your choices and get their opinion on lighting and other conditions.
Outdoor Locations
Outdoor locations are always fun and can be a good option depending upon your brand. Do you teach Yoga outdoors or offer meditation and retreats in nature? Outdoor photos may be the perfect choice for you. Keep in mind the time of day. If possible, you’ll want to avoid sunny locations at midday when the overhead light can be really harsh. Morning and late afternoon/evenings are usually the best times for outdoor photo sessions. Your photographer will be familiar with your area and the ideal time for your location.
Indoor and Outdoor Location
Dharamsala TC - yoga studio in Traverse City
If it suits your brand and you have the option, you might want to consider a combination of photos indoors as well as outside.
Get photos inside your workspace, office, or studio. Then if you are able head outdoors for some fun shots in nature. Or maybe even just outside your business.
Whatever fits your brand and style - embrace it! This is your opportunity to show what makes you and your brand unique.
Create a Shot List
Make a list of your “must have” photos. It’s easy to forget needing a photo of you at your desk or doing a specific yoga pose once you get into the photo session.
Go through your website and make note of places you need images.
Think of ways to capture the “feeling” of what you do in all aspects of your business. Action shots of you engaging with a student in class, giving a massage, or playing your sound bowls can give potential clients a good feel for what to expect from your business.
Be sure to include any special requests and discuss them in advance with your photographer. Some options in addition to still photos you might want to consider:
Slow exposure effects
images to be used for GIFs
video clips
Plan how you’ll use the photos and make a list for yourself and your photographer. What type images would best communicate your message? Consider if you need close-ups, wide shots, or a specific photo series.
Think about where you will use your photos. For some instances you are going to want vertical, for banners and backgrounds you will need landscape (horizontal) images.
Ask your photographer to position you to the left or right, not in the center, so there's space for text without it looking crowded or running over you. Also, keep the background simple where the text will go to make it easier to read.
Having a clear plan will help ensure that you make the most of your time during the shoot.
Props
Make a separate list of any props you might use in your daily business activities or that would be fun to include. A yoga mat, laptop, phone, journals and pen, books, yoga props, sound bowls, coffee cup, candles… the possibilities are endless. Choose props that complement your brand colors and overall look.
Incorporating props that give you something to do with your hands can also be very helpful if you feel awkward in front of the camera. Even if it’s just holding a cup of coffee or glass of wine.
Along with your prop list make a list of additional items you want to take along.
Consider personal items like a hairbrush, makeup, and accessories.
A bottle of water or quick snack may just what you need to pick up your energy.
Dirt and smudges on yoga mats or laptop screens can be really distracting in a photo. Having spray bottle and cloth handy for quick touch helps can be super helpful.
If you enjoy listening to music, you might consider taking along a portable speaker and your favorite playlist.
Poses
When making your shot list, include a list of pose ideas. You might teach yoga every day, but when you get in front of the camera forget every yoga pose you’ve ever known. It happens all the time! 🤣
So… no matter what your area of expertise, be prepared with a go-to list of your must have or favorite poses. Plan to incorporate a mix of standing, seated and moving to add variety to your portfolio.
You might feel silly, but practicing different poses and expressions in front of a mirror can help you to feel comfortable and confident in front of the camera. Finally, communicate openly and clearly with the photographer to guarantee that the photos align with your brand vision.
What to Wear
Choose clothing that fits well and makes you feel confident and comfortable. Stick to the “feel” of your business and brand. Does a business suit fit your style, or something more casual?
You’ll want to choose clothing in a color palette that complements your brand's colors to ensure consistency in your visual identity. Avoid busy patterns or logos that may distract from the focus of the photos.
Accessories are fun but remember to keep the focus on you and your brand message. The goal is to present yourself authentically in a way that aligns with your brand.
Ultimately, choose outfits that make you feel good. If it’s something you would never wear in real life, you probably won’t be comfortable wearing it for photos.
You can start by checking your own closet for outfits. If you need something extra to finish the look, treat yourself to a shopping trip without feeling guilty. It’s a business expense, after all!
Different Looks
Switching it up with some different outfits will give you a lot more flexibility and choices for using your images. Check with your photographer to see if they have a limit on outfits. What works well is having 3 different looks:
Either a casual work outfit of slacks/jeans and cute top or more professional suit if it suits your brand.
A fun, flowy dress
Yoga clothes or something that fits your normal business attire.
If you are unsure of your choices, talk to your photographer. They can help you narrow it down. And you can always take a couple of options to the shoot to show them and make your final decision.
Final points to consider for What to Wear
Make sure your clothes fit well. If they're too tight or too loose, they won't feel comfortable during the shoot and won't look good in your photos.
Avoid wrinkled clothes.
Think about your poses. If you plan to sit on the floor for some photos be sure that will work with your chosen outfits. Check your Pinterest board for pose ideas and choose outfits that work well for those poses.
Wear jewelry. Jewelry adds a nice touch to photos. Even if you usually wear minimal jewelry, consider wearing necklaces, earrings, rings, and bracelets to enhance your look for the shoot.
Change your hair to add variety to your photos. Try a ponytail, bun, all down, or half up and half down. Changing your hair is quicker and easier than changing your whole outfit, so remember to switch it up while shooting.
Prepare Yourself for the Photoshoot
Plan a full day for your photoshoot, even if the actual shooting time is just an hour or two. The preparation and wrap-up can be time-consuming. Consider scheduling in time for pampering at the spa for a manicure and pedicure, getting your hair and makeup done, and possibly packing and transporting yourself, props, and outfits. You might also need to set up your location beforehand.
Pamper yourself for the day, drink plenty of water and eat a nourishing meal,
Finally, pause a few moments to get yourself centered. Close your eyes, take some slow deep breaths, and visualize the way you want to look in your photos.
Head to the shoot with confidence so the real you can shine through in your photos.
Don't hesitate to share your ideas during the shoot. It's your session, and your photographer will appreciate your input.
Most of all, enjoy the process. Move, dance, laugh, and interact with your props. You’re ready, now you can relax and have fun!
By preparing thoughtfully for your branding photoshoot, you can create captivating images that showcase your unique personality, expertise, and brand message.
Download the checklist and start planning!
You can see images of a recent branding photoshoot at Dharamsala TC Yoga studio for their upcoming Yoga Teacher Training at the link below.
Yoga Branding Photoshoot at Dharamsala TC
And another with Jenna at Be Well With Jenna in the link below.
Interested in a Branding Photography session in the Traverse City Michigan area? I’d love to chat!
Want more tips on best practices for your website images?
Did you know you only have 2-10 seconds to capture someone’s attention on your website? Good images play a vital role in the success of grabbing attention on your website.
Check out the link below for more tips:
Why you need high-quality images for your website
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A photographer turned Squarespace website designer with a passion for yoga + holistic wellness. My mission: to help others get their vision online so they have more time to do what they love!
